Type
Internal restructuring
Country
Denmark
Region
Danmark; Hovedstaden;
Location of affected unit(s)
Hillerød, Copenhagen
Sector
Wholesale / Retail
47 - Retail trade
47.9 - Intermediation service activities for retail sale
47.91 - Intermediation service activities for non-specialised retail sale

150 jobs
Number of planned job losses
Job loss
Announcement Date
6 August 2018
Employment effect (start)
1 September 2018
Foreseen end date

Description

The British registered Danish online store Mytrendyphone.dk, the largest online selling mobile phone accessories, announced on 6 August 2018 that half of the 300 employees in Denmark will be made redundant. According to the owner of Mytrendyphone.dk, the company has lost 20-30% of its webpage traffic in Denmark and 70% in France and Germany since the Google algorithm has changed. Their webpage was removed from the top propositions when visitors are searching on a number of key words on the search engine, as for instance 'mobile phone cover'.


Citation

Eurofound (2018), Mytrendyphone, Internal restructuring in Denmark, factsheet number 94798, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/94798.