Type
Offshoring/Delocalisation
Country
Denmark
Region
Danmark; Sjælland; Vest- og Sydsjælland
Location of affected unit(s)
Jyderup
Sector
(49 - 53) Transportation / Storage
52 - Warehousing, storage and support activities for transportation
52.1 - Warehousing and storage
52.1 - Warehousing and storage
New offshoring locations
Poland

120 jobs
Number of planned job losses
Job loss
Announcement Date
11 April 2013
Employment effect (start)
1 August 2013
Foreseen end date
31 January 2014

Description

SmartGuy, a Danish on-line retailer is to cut 120 jobs. As reported in the media the company will relocate its warehouse operations from Jyderyp in Denmark to Szczecin in Poland. The transition phase will begin in August 2013 and will run until January 2014. This restructuring is considered to have a positive financial effect and is attributed to the growing competition in the e-commerce sector.  


Sources

  • 11 April 2013: SmartGuy (press release)
  • 11 April 2013: Reuters.com
  • 12 April 2013: Ritzaus Bureau

Citation

Eurofound (2013), SmartGuy, Offshoring/Delocalisation in Denmark, factsheet number 75237, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/75237.