Type
Merger/Acquisition
Country
France
Region
Location of affected unit(s)
Sector
(94 - 96) Other Services
96 - Personal service activities
96.2 - Hairdressing, beauty treatment, day spa and similar activities
96.2 - Hairdressing, beauty treatment, day spa and similar activities

91 jobs
Number of planned job losses
Job loss
Announcement Date
4 September 2025
Employment effect (start)
4 September 2025
Foreseen end date
30 September 2025

Description

La Barbe de Papa, a French hairdressing network, has been liquidated and taken over by the Provalliance group, resulting in the loss of 91 jobs out of a total of 313 employees. A total of 222 employees will be employed by the Provalliance group.

The company had been facing financial difficulties since early 2024. The group Provalliance already owned 17 brands. This new acquisition will enable the Provalliance group to enter the men's hairdressing market. The group is also aiming to expand its franchise system.

The Provalliance group has over 1,400 salons in France, which are directed by over 600 partners.


Sources

Citation

Eurofound (2025), La Barbe de Papa, Merger/Acquisition in France, factsheet number 203292, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/203292.