Type
Internal restructuring
Country
World
Region
Location of affected unit(s)
Bulgaria, Poland, United Kingdom, United States, Australia, Israeli
Sector
(69 - 75) Professional Services
73 - Activities of advertising, market research and public relations
73.1 - Advertising
73.11 - Activities of advertising agencies

200 jobs
Number of planned job losses
Job loss
Announcement Date
5 August 2025
Employment effect (start)
5 August 2025
Foreseen end date

Description

Israeli-founded unicorn Yotpo has announced that it will cut about 200 jobs worldwide.

The layoffs will affect approximately 80 employees in Israel, with the remainder distributed among offices in Bulgaria, Poland, the United Kingdom, Australia, and the United States. The cuts are part of a restructuring programme. Yotpo is to focus on a fast-growing AI-focused e-commerce technology with a focus on customer reviews, loyalty solutions, and AI integration as well as shut down its E-Mail and SMS marketing product lines. This transformation includes selling those product divisions and integrating with partner platforms like Attentive and Omnisend.

Yotpo employs about 600 people globally.


Sources

Citation

Eurofound (2025), Yotpo, Internal restructuring in World, factsheet number 203262, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/203262.