Type
Internal restructuring
Country
Germany
Region
Location of affected unit(s)
Hamburg, Cologne, Gütersloh, Munich, Verl, and Leverkusen, other locations
Sector
(58 - 60) Media
58 - Publishing activities
58 - Publishing activities
58 - Publishing activities

75 - 120 jobs
Number of planned job losses
Job loss
Announcement Date
2 September 2025
Employment effect (start)
2 September 2025
Foreseen end date

Description

As announced on 2 September 2025, the content marketing agency Territory, a subsidiary of Bertelsmann, is cutting 120 jobs across all locations in Europe. It is estimated that around 60% of job losses are in Germany. In total, the agency employs 750 people.

The locations affected are Hamburg, Cologne, Gütersloh, Munich, Verl, and Leverkusen, as well as sites outside Germany. The agency aims to reorganise its structure to meet the growing demands of the market. The focus is primarily on streamlining operations to become more efficient and competitive.

The 100 positions being eliminated are mainly in the agency division and the back office. In addition, the internal Marketing Technology start-up will be shut down in October 2025, affecting 20 employees. Management and the works council have already agreed on a reconciliation of interests and a social plan.

The Europe-wide restructuring programme has been captured in the ERM Territory 2025 - EU


Sources

Citation

Eurofound (2025), Territory, Internal restructuring in Germany, factsheet number 203249, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/203249.