Type
Business expansion
Country
Italy
Region
Sud; Calabria; Cosenza
Location of affected unit(s)
Rende
Sector
(46 - 47) Wholesale / Retail
47 - Retail trade
47.1 - Non-specialised retail sale
47.1 - Non-specialised retail sale

100 jobs
Number of planned job creations
Job creation
Announcement Date
28 July 2025
Employment effect (start)
10 September 2025
Foreseen end date

Description

Primark will create 100 new jobs with the opening of its first Calabria store at Metropolis shopping center in Rende, Cosenza, on September 10. The 3,300 square meter single-level store represents the retailer's 19th Italian location.

The store will offer women's, men's, and children's fashion, licensed products, and beauty, lifestyle, and home goods, with over two-thirds of clothing items made from sustainable or recycled materials.

The opening follows Primark's €50 million investment announced in November 2023, which included stores in Turin, Livorno, and Salerno. The retailer has announced an additional €40 million investment for five more Italian stores in Biella, Perugia, Naples (two locations), and Rome.Primark 2025 - IT


Sources

Citation

Eurofound (2025), Primark, Business expansion in Italy, factsheet number 203244, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/203244.