Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.

Norlys is undergoing a significant restructuring, cutting approximately 240 jobs in its customer-facing division—around 10% of that unit’s workforce. The layoffs follow years of expansion, including mergers and the 2024 acquisition of Telia Denmark, which introduced operational overlaps and rising costs. The new director aims to simplify the organization by reducing layers and expenses. This move responds to a financial downturn, with a recent loss of DKK 420 million. However, the restructuring risks impacting customer satisfaction in a highly competitive telecom market.
Norlys operates throughout Denmark and employs about 4,500 staff in total, with roughly 2,450 in customer‑service roles
Eurofound (2025), Norlys, Merger/Acquisition in Denmark, factsheet number 203221, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/203221.