Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.

Clothing retail company Penneys – owned by Primark - is to cut 100 jobs at the company's head office in Dublin. The job losses are part of 150 redundancies at Primark which are impacting Ireland, the UK and America.
Penneys currently employs approximately 7,000 people in Ireland including 1,500 staff based at its international headquarters in Dublin.
The job losses are in HR, finance and procurement and are part of a plan to move support functions to a third party based in Mumbai.
Eurofound (2025), Primark, Offshoring/Delocalisation in Ireland, factsheet number 203049, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/203049.