The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
Wholesale / Retail Retail trade Retail sale of other goods, except motor vehicles and motorcycles 47.71 - Retail sale of clothing
150 jobs Number of planned job losses
Announcement Date
12 March 2025
Employment effect (start)
12 March 2025
Foreseen end date
Description
Puma, a German sporting goods manufacturer based in Herzogenaurach (Bavaria), is cutting up to 150 jobs in Germany at its headquarters in Herzogenaurach. This reorganisation is part of a larger measure in which Puma is cutting a total of 500 jobs worldwide Puma - WO.
The measure was announced in 2025 and is part of a cost-cutting programme in response to insufficient profitability. The reduction will take place without compulsory redundancies, but through natural fluctuation, not filling vacant positions, and a planned volunteer programme.
A reaction from the social partners is not yet known; however, the company emphasises the socially responsible implementation of the measure.
Puma employs over 18,000 people worldwide and is one of the three largest sporting goods manufacturers in the world.
Eurofound (2025), Puma, Internal restructuring in Germany, factsheet number 202702, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/202702.
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