Type
Bankruptcy
Country
France
Region
île de France; Seine-Saint-Denis;
Location of affected unit(s)
Paris
Sector
Wholesale / Retail
Retail trade
Retail sale of other goods, except motor vehicles and motorcycles
47.71 - Retail sale of clothing

760 jobs
Number of planned job losses
Job loss
Announcement Date
30 April 2025
Employment effect (start)
30 April 2025
Foreseen end date

Description

The Franco-Chinese company Jennyfer filed for liquidation in April 2025 and announced the abrupt elimination of 999 jobs, including 81 managers. The brand, founded in 1984, had 220 stores in France and 80 internationally, with an annual turnover of 250 million euros. It had already been placed in liquidation in June 2023 amidst sudden cost increases, rampant inflation, and international competition. The company had attempted to reinvent itself by launching Don't Call Me Jennifer, but it did not meet the expected success.

Update 12/06/2025 Two companies, Beaumanoir and Célio, have taken over 33 stores of the Jennyfer brand. Beaumanoir will preserve over 26 stores, representing around 192 jobs. This will include 38 workers at the head office in Saint-Ouen. Celio, on the other hand, will take over seven stores and 47 employees. The Jennyfer bankruptcy, therefore, results in 729 job losses out of 968. The judges chose this offer, compared to the two others by Pimkie and Salih Halassi.


Sources

Citation

Eurofound (2025), Jennyfer, Bankruptcy in France, factsheet number 202687, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/202687.