The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
Wholesale / Retail Retail trade Retail sale of other goods, except motor vehicles and motorcycles 47.71 - Retail sale of clothing
500 jobs Number of planned job losses
Announcement Date
12 March 2025
Employment effect (start)
12 March 2025
Foreseen end date
Description
Puma, the German sportswear company, has announced a global restructuring plan involving the elimination of 500 jobs worldwide.
Around 150 jobs of the 500 will be cut at the Puma headquarters in Germany.
The layoffs come as part of a broader cost-cutting programme aimed at improving profitability, following weak demand in key markets such as the United States and China. The company will also close selected unprofitable stores and reduce staff through a combination of voluntary severance, natural attrition, and not refilling vacant positions. Puma emphasised that no forced layoffs are planned and that the job cuts will be managed in a socially responsible manner.
Founded in 1948, Puma employs approximately 21,000 people worldwide and is a major player in the global sportswear market (its products are distributed in over 120 countries).
Eurofound (2025), Puma, Internal restructuring in World, factsheet number 202678, European Restructuring Monitor. Dublin, https://dev.eurofound.europa.eu/restructuring-events/detail/202678.
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